Athar

Fashion films & campaigns · 2025–26 · 02 / 08

Mahmoud Antar

Haute couture by Mahmoud Antar. Three campaigns, one thread: dresses treated like characters — from the soul of the 18th century to the shore at Paris Fashion Week.

Geneviève

Fall/Winter collection — inspired by the soul of the 18th century.

L'Huitre

Summer collection at Paris Fashion Week — delivering the soul of the sea through our dresses.

Ramadan 2026

The Ramadan promo — kaftans, arches and light.